Product Strategy × Experience Design
I make physical and digital experiences work the way they should — beautiful at the surface, rigorous underneath. Equal parts CPO and experience architect, fluent in both the boardroom and the studio floor.
Senior product leadership for consumer, DTC, and subscription businesses. I bring design thinking to product strategy — and product rigor to design decisions. The result: teams that ship with both speed and intention.
Purpose-built for boutique wellness and fitness studios — yoga, Pilates, recovery, and beyond. I convert first-time visitors into long-term members by fixing the moments that matter most in your customer journey.
Led product strategy and design across a DTC plant-based meal kit brand — from acquisition through retention. Rebuilt the CVR narrative by diagnosing upstream traffic quality issues and repositioning the problem for executive leadership. Served as senior product lead for Purple Carrot's first native mobile app, managing an external development team through a full 0→1 launch.
Effectively held both the PM and design seat simultaneously — owning the product backlog and shipping designed solutions for a healthcare staffing platform. Built fluency in operating across disciplines without losing depth in either.
The only designer at a Series A healthcare startup. Introduced HIPAA-compliant SMS workflows and shaped the product experience from scratch — learning to move fast, defend decisions, and build trust with engineers and clinicians simultaneously.
Not a side hobby — a strategic credential. Teaching power yoga keeps me inside the experience I consult on, reading the room in real time and understanding what retention actually feels like from the floor up.
Roadmap ownership, prioritization frameworks, executive alignment, and the ability to see the whole system before touching the parts.
UX, design systems, customer journey mapping, and the craft to make the right experience feel inevitable — not just functional.
CVR diagnosis, retention strategy, lifecycle thinking — with the judgment to separate a product problem from a traffic problem.
Deep domain fluency in yoga, Pilates, fitness, and recovery — as a practitioner and instructor, not just a consultant parachuting in.
Identifying where AI tools, automation, and workflow design create real leverage — not gimmicks. Currently building Mix the Vibe, a Spotify-integrated app for fitness instructors.
Cross-functional PM/design leadership, external vendor management, and building cultures where design and product speak the same language.
I read the room before I touch the room. The best product decisions — and the best experiences — come from understanding the system first, then designing the intervention with precision.
After 15+ years as a bedroom DJ, I learned that the infrastructure has to be perfectly set up before you can improvise. The same is true in product. You earn creative freedom by building the right foundation — then you can move fast.
Whether you're building a product team, scaling a wellness studio, or somewhere in between — I'm happy to have a direct conversation about what you actually need and whether I'm the right person for it.
Open to senior product leadership
and boutique wellness consulting
partnerships.
Fractional, full-time, and project-based engagements considered. Based in the Boston area — available remotely and on-site in the Northeast.